Critical mistakes in invoices and statements led rural services specialist Elders New Zealand to Datamail – and a database management and print production solution that has not only fixed the problem but led to innovative marketing strategies and a transformed customer experience.

The business

Elders New Zealand supplies a range of services to rural businesses nationwide: stock and station agent services to the livestock industry; brokering services to the wool industry; a real estate agency for rural, lifestyle properties and financial services; and an extensive range of animal health, fencing, fertiliser, crop protection, seed insurance, irrigation and dairy hygiene products to the wider rural sector.

It also provides the ‘Elders Card’ – a charge, discount and fuel card designed especially for rural businesses.

To download a PDF of the Elders TransPromo case study click here.